![Opsio le sens de la question marketing](https://opsio.com/wp-content/uploads/2020/01/Opsio-sens-questions-marketing-300x95.png)
OPSIO, la puissance du “quanti” et la précision du “quali”, au service de vos études
![Image2](https://opsio.com/wp-content/uploads/2024/04/Image2.jpg)
![Image3](https://opsio.com/wp-content/uploads/2024/04/Image3.jpg)
![Image4](https://opsio.com/wp-content/uploads/2024/04/Image4.png)
![Image5](https://opsio.com/wp-content/uploads/2024/04/Image5.jpg)
![Image6](https://opsio.com/wp-content/uploads/2024/04/Image6.png)
![Image7](https://opsio.com/wp-content/uploads/2024/04/Image7.png)
![Image8](https://opsio.com/wp-content/uploads/2024/04/Image8.png)
![Image9](https://opsio.com/wp-content/uploads/2024/04/Image9.png)
![Image10](https://opsio.com/wp-content/uploads/2024/04/Image10.png)
![Image12](https://opsio.com/wp-content/uploads/2024/04/Image12.png)
![Image11](https://opsio.com/wp-content/uploads/2024/04/Image11.png)
![Image13](https://opsio.com/wp-content/uploads/2024/04/Image13.png)
![Image14](https://opsio.com/wp-content/uploads/2024/04/Image14.png)
![Image15](https://opsio.com/wp-content/uploads/2024/04/Image15.png)
![Image16bis](https://opsio.com/wp-content/uploads/2024/04/Image16bis.png)
![Image17](https://opsio.com/wp-content/uploads/2024/04/Image17.png)
![Image18](https://opsio.com/wp-content/uploads/2024/04/Image18.png)
![Image19](https://opsio.com/wp-content/uploads/2024/04/Image19.png)
![Image20](https://opsio.com/wp-content/uploads/2024/04/Image20.png)
![Image21](https://opsio.com/wp-content/uploads/2024/04/Image21.png)
![Image22](https://opsio.com/wp-content/uploads/2024/04/Image22.png)
![Image23](https://opsio.com/wp-content/uploads/2024/04/Image23.png)
![Image24](https://opsio.com/wp-content/uploads/2024/04/Image24.png)
![Image25](https://opsio.com/wp-content/uploads/2024/04/Image25.png)
![Image26](https://opsio.com/wp-content/uploads/2024/04/Image26.png)
![Image27](https://opsio.com/wp-content/uploads/2024/04/Image27.png)
![Image28](https://opsio.com/wp-content/uploads/2024/04/Image28.jpg)
![Image29](https://opsio.com/wp-content/uploads/2024/04/Image29.png)
![Image30](https://opsio.com/wp-content/uploads/2024/04/Image30.png)
![Image31](https://opsio.com/wp-content/uploads/2024/04/Image31.jpg)
![Image33](https://opsio.com/wp-content/uploads/2024/04/Image33.png)
![Image34](https://opsio.com/wp-content/uploads/2024/04/Image34.png)
![Image36](https://opsio.com/wp-content/uploads/2024/04/Image36.png)
![Image37](https://opsio.com/wp-content/uploads/2024/04/Image37.png)
![Image38](https://opsio.com/wp-content/uploads/2024/04/Image38.png)
![Image39](https://opsio.com/wp-content/uploads/2024/04/Image39.png)
![Image40](https://opsio.com/wp-content/uploads/2024/04/Image40.png)
![Image41](https://opsio.com/wp-content/uploads/2024/04/Image41.png)
![Image42](https://opsio.com/wp-content/uploads/2024/04/Image42.png)
![Image43](https://opsio.com/wp-content/uploads/2024/04/Image43.png)
![Image44](https://opsio.com/wp-content/uploads/2024/04/Image44.png)
![Image45](https://opsio.com/wp-content/uploads/2024/04/Image45.png)
![Image46](https://opsio.com/wp-content/uploads/2024/04/Image46.png)
![Image47](https://opsio.com/wp-content/uploads/2024/04/Image47.png)
![Image48](https://opsio.com/wp-content/uploads/2024/04/Image48.png)
![Image49](https://opsio.com/wp-content/uploads/2024/04/Image49.png)
![Image50](https://opsio.com/wp-content/uploads/2024/04/Image50.png)
![Image51](https://opsio.com/wp-content/uploads/2024/04/Image51.png)
![Image52](https://opsio.com/wp-content/uploads/2024/04/Image52.png)
![Image53](https://opsio.com/wp-content/uploads/2024/04/Image53.png)
![Image54](https://opsio.com/wp-content/uploads/2024/04/Image54.png)
![Image55](https://opsio.com/wp-content/uploads/2024/04/Image55.png)
![Image56](https://opsio.com/wp-content/uploads/2024/04/Image56.png)
![Image57](https://opsio.com/wp-content/uploads/2024/04/Image57.png)
![Image58](https://opsio.com/wp-content/uploads/2024/04/Image58.png)
![Image59](https://opsio.com/wp-content/uploads/2024/04/Image59.png)
![Image60](https://opsio.com/wp-content/uploads/2024/04/Image60.png)
![Image61](https://opsio.com/wp-content/uploads/2024/04/Image61.png)
![Image62](https://opsio.com/wp-content/uploads/2024/04/Image62.png)
![Image63](https://opsio.com/wp-content/uploads/2024/04/Image63.png)
![Image64](https://opsio.com/wp-content/uploads/2024/04/Image64.png)
![Image65](https://opsio.com/wp-content/uploads/2024/04/Image65.png)
![Image66](https://opsio.com/wp-content/uploads/2024/04/Image66.png)
![Image67](https://opsio.com/wp-content/uploads/2024/04/Image67.png)
![Image68](https://opsio.com/wp-content/uploads/2024/04/Image68.png)
![Image69](https://opsio.com/wp-content/uploads/2024/04/Image69.png)
![Image70](https://opsio.com/wp-content/uploads/2024/04/Image70.png)
![Image71](https://opsio.com/wp-content/uploads/2024/04/Image71.png)
![Image72](https://opsio.com/wp-content/uploads/2024/04/Image72.png)
![Image73](https://opsio.com/wp-content/uploads/2024/04/Image73.png)
![Image74bis](https://opsio.com/wp-content/uploads/2024/04/Image74bis.png)
![Image75](https://opsio.com/wp-content/uploads/2024/04/Image75.png)
![Image76](https://opsio.com/wp-content/uploads/2024/04/Image76.png)
![Image77](https://opsio.com/wp-content/uploads/2024/04/Image77.png)
Et si, vous aussi, vous décidiez de faire le choix d’Opsio ?
![](https://opsio.com/wp-content/uploads/2022/02/InsightInnovation-150x150-1.jpg)
Insights & Innovation
Tendances & Prospectives
Génération d’Insights
Concept writing & recycling
Concept testing
Etudes Innovation (produit, pack, naming, lancement)
![](https://opsio.com/wp-content/uploads/2022/02/EtudeMarque-150x150-1.jpg)
Études sur la marque
Positionnement
Brand Performance (notoriété, image)
Pré/post-test de communication
Brand architecture
Territoire de marque / fond de marque
![](https://opsio.com/wp-content/uploads/2022/02/MixProduit-150x150-1.jpg)
Mix Produit
Test de pack / nom
Concept Use Test
Pricing
Concepts promotionnels
Stretching de gamme (TURF)
![](https://opsio.com/wp-content/uploads/2022/02/DecrypterConso-150x150-1.jpg)
Décrypter le consommateur
Usages, Purchase & Attitudes
Typologies de consommateurs, personas
Segmentation de clientèle
Baromètre de satisfaction / NPS – Étude miroir
![](https://opsio.com/wp-content/uploads/2022/02/ReseauxPdV-150x150-1.jpg)
Retail & Points de vente
Ethno merchandising
Études shopper
Concept point de vente
Shopping trip / mission
![](https://opsio.com/wp-content/uploads/2022/02/QuantiQuali-150x150-1.jpg)
Études qualitatives et quantitatives
Quali : focus groupes – entretiens individuels – workshops
- Démarche persona – ethnographie à domicile…
Quanti : études online sur panel, fichiers, communautés, par téléphone, F2F, B2B, B2C…